Pat Rhoads - Pat's Background - Federal Way, WA
Pat Rhoads - Nonprofit Marketing & Social Media Professional
Pat's Background
Below is a truncated version of my professional background. For a more complete history, please visit my LinkedIn profile.
  • Design and execution of multiple and concurrent marketing channels as part of a larger integrated campaign.
  • Experience in campaign setup, targeting, scheduling, tracking, and reporting. Campaigns worked on include (but not limited to) social media, email campaigns, direct mail, and telemarketing.
  • Campaign reporting analysis, testing, and redesign.
  • Extensive practice in communication to various stakeholders, including subordinates, supervisors, executive, customers, and vendors. 
AdoptUSKids – Seattle, WA
November 2010-present
Social Media Specialist
Strategic planning and implementation of social media efforts, integrated with other organizational communications. Includes ongoing Facebook and Twitter posts, YouTube channel maintenance, current development of presence on Google+ and Pinterest, and outreach and partnership with relevant bloggers.
World Vision – Federal Way, WA
Marketing Program Manager, 30 Hour Famine Program                  2008-2010
Developed strategy & oversaw execution of marketing efforts for youth-focused fundraising & awareness program with more than 300,000 individuals engaged in advocacy and support. Raised $10-12 million annually.
Operations Administrator – 30 Hour Famine Program                      2002-2008
Responsible for developing and executing all operational aspects of 30 Hour Famine while coordinating with acquisition and fulfillment functions. Required collaboration with both internal and external partners. Included social media development and content creation, web CMS, adhering to brand guidelines, and extensive copywriting.
America West Airlines (now US Airways) – Phoenix, AZ
Document Control Database Administrator
Maintained database of document storage information, and oversaw all aspects of document storage warehouse. Included intake, check in-out, and destruction of all applicable ticketing and operational documents.
Fraunhofer Research Institute – Kaiserslautern, Germany
Special Project Administrator
Assisted Team Lead by overseeing or directly handling any special projects, including newsletter production, book/publication development and formatting, and web page development and publishing.
BA – Marketing, Western Washington University
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