Another 'Expert', only I'm not
Pat Rhoads - Nonprofit Marketing & Social Media Professional
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When will they learn?


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Another 'Expert', only I'm not

May 2011

Social Media: the engine, or just a wheel?

We had a big organizational meeting last month where we talked about the role of social media in what we did. As I listened, it felt like social media was completely dominating the conversation. In the midst of the discussion, I shared this observation. See if it sounds like some people you've heard the last 6-12 months.
Lately, many have put a ton of focus on social media, and rightly so. But to hear some people talk, you'd think that social media had become thepurpose. I mean, I know you feel the need to be on Facebook and Twitter and YouTube and wherever else, but is that the only communication you're going to do from now on?
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