So last week I joined the 'exclusive' club of Google+ users. While I was glad to get an invite, and I felt just a little bit cool because I was on, it brought to sharp relief an increasing problem for me.
I'm drowning in social media.
Don't get me wrong. I LOVE social media. I do it for a living, I do it for fun, and to some extent I even do it to annoy my wife ("Can you PLEASE put your phone down for a while???"). OK, just kidding on the last one.
But I got to thinking about how it's taking over my life. A year ago I was on Facebook and LinkedIn. I had a Twitter account, but didn't use it. Then I joined Foursquare. Then I started tweeting. In December I added a Jumo profile (remember them?).
This spring Empire Avenue started to take off, and I joined that. Oh, did I mention I blog, as well? Yep, in fact I have TWO blogs (this obviously being one of them). Now Google+.
They say that the key to success in social media is engagement, and I could not agree more. But it's getting really hard to engage well across so many platforms. And I'm not even really on YouTube, nor do I use Flickr or Tumbler or a myriad of other popular sites. Those are all just the tip of the iceberg. I can't manage them all. Something's got to give, and I'm sure I'm not the only one in this boat.
For me, the priority is still in engaging, and doing it well. How about you? Anyone else struggling with this?