Earlier today I read a post with 18 reasons to use social media. This was geared towards small businesses specifically, but it got me thinking about why an organization might decide they should NOT use social media. I came up with the following three reasons.
Let's face it, if your business (of obsolete products, let's say) has no need whatsoever of new sales leads or prospects, then you do not need to get into social media.
2. Your reputation hinges on being seen as backwards and out-of-touch.
If your desired audience idolizes Gary Cooper and Audrey Hepburn and thinks they're still relevant (or alive), it might behoove you to be seen as archaic and completely unconnected to anything remotely modern. After all, these folks might still be getting used to color televisions.
3. Feedback on your products or services is detrimental to your livelihood.
Let's face it, who needs those pesky customers interfering with your business? I mean, really. What the h*** do they know, anyway. So what if your cornball maker overheats and burns people. They should be more careful. We're busy, you know. Busy making more products you absolutely must have and could not possibly get from someone else with better features and a lower price.
So clearly, there are some people for whom social media would be a complete waste of time. And we all know some folks like this.