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patmrhoads: Posted on Monday, July 23, 2012 12:40 AM
I came into my own professionally in the late 90's and early 2000's. It was around that time that websites were really starting to take off, and the big questions being asked by business were: - Should my business have a website?
- If we do, how will we monetize it?
- Who will build and manage it?
- Where will we find the budgetary and staffing resources for this?
In response, many so-called 'web experts' popped up, people claiming to be proficient in building "winning" websites with programming and design backgrounds. |
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patmrhoads: Posted on Monday, July 16, 2012 1:31 AM
One of the questions I hear being asked is "Who in our organization should handle our social media?" In my case, I usually hear this asked by those who aren't active in social media and are from small businesses and nonprofits. I have actually heard a number of people say things like, "I was thinking of having our intern launch our Facebook page/Twitter profile and get it started." Wow, bad idea.  Here are three key criteria I think you need to keep in mind when deciding who is going to handle your social media. |
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patmrhoads: Posted on Monday, August 01, 2011 2:21 PM
 I've been using Google+ now for about 3-4 weeks. In addition, I've read countless articles and blog posts of opinions on the functionality, usage/traffic fluctuations, and so on and so forth. In fact, the buzz around the wave of people trying Google+ has been so great that Mashablefinally had something to write about besides Apple. Well, I am by no means an expert in all that Google+ has to offer, but I've been on it as a regular user (as opposed to social media professional) long enough to be able to offer three reasons why it will fail to take off with mainstream users. |
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patmrhoads: Posted on Monday, July 18, 2011 2:46 PM
So last week I joined the 'exclusive' club of Google+ users. While I was glad to get an invite, and I felt just a little bit cool because I was on, it brought to sharp relief an increasing problem for me. I'm drowning in social media. Don't get me wrong. I LOVE social media. I do it for a living, I do it for fun, and to some extent I even do it to annoy my wife ("Can you PLEASE put your phone down for a while???"). OK, just kidding on the last one. But I got to thinking about how it's taking over my life. |
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patmrhoads: Posted on Friday, June 17, 2011 1:19 PM
Over the last several months, I've seen the debate about whether or not social media experts really exist, or if they're more like space aliens - a fun story that most people don't really believe. I'd like to address the myth of the social media expert. This post is really a response to another article I read earlier today. In that post, it was posited that there are very, very few that can claim that title. I especially liked this part: "Is 'social media expert' a stupid thing to call yourself? |
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