Another 'Expert', only I'm not
Pat Rhoads - Nonprofit Marketing & Social Media Professional
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My 3 Tips: How I maintain engagement on Facebook without paying to boost posts
Strategically Embracing Ignorance
For Twitter newbies: the #hashtag explained
My take: 3 ways Facebook's USERS are causing it's decline
When will they learn?


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Another 'Expert', only I'm not


When will they learn?

I came into my own professionally in the late 90's and early 2000's. It was around that time that websites were really starting to take off, and the big questions being asked by business were:
  1. Should my business have a website?
  2. If we do, how will we monetize it?
  3. Who will build and manage it?
  4. Where will we find the budgetary and staffing resources for this?
In response, many so-called 'web experts' popped up, people claiming to be proficient in building "winning" websites with programming and design backgrounds.

3 Criteria for Your Social Media Spokesperson

One of the questions I hear being asked is "Who in our organization should handle our social media?" In my case, I usually hear this asked by those who aren't active in social media and are from small businesses and nonprofits. I have actually heard a number of people say things like, "I was thinking of having our intern launch our Facebook page/Twitter profile and get it started." Wow, bad idea.
Here are three key criteria I think you need to keep in mind when deciding who is going to handle your social media.

3 Reasons Why Google+ Will Fail

  I've been using Google+ now for about 3-4 weeks. In addition, I've read countless articles and blog posts of opinions on the functionality, usage/traffic fluctuations, and so on and so forth. In fact, the buzz around the wave of people trying Google+ has been so great thatMashablefinally had something to write about besidesApple.
  Well, I am by no means an expert in all that Google+ has to offer, but I've been on it as a regular user (as opposed to social media professional) long enough to be able to offer three reasons why it will fail to take off with mainstream users.

HELP! I'm drowning in social media

So last week I joined the 'exclusive' club of Google+ users. While I was glad to get an invite, and I felt just a little bit cool because I was on, it brought to sharp relief an increasing problem for me.
I'm drowning in social media.
Don't get me wrong. I LOVE social media. I do it for a living, I do it for fun, and to some extent I even do it to annoy my wife ("Can you PLEASE put your phone down for a while???"). OK, just kidding on the last one.
But I got to thinking about how it's taking over my life.

Yes, there ARE social media experts, sort of

Over the last several months, I've seen the debate about whether or not social media experts really exist, or if they're more like space aliens - a fun story that most people don't really believe.
I'd like to address the myth of the social media expert. This post is really a response to another article I read earlier today. Inthat post, it was posited that there are very, very few that can claim that title. I especially liked this part: "Is 'social media expert' a stupid thing to call yourself?
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