Another 'Expert', only I'm not
Pat Rhoads - Nonprofit Marketing & Social Media Professional
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Recent Posts

My 3 Tips: How I maintain engagement on Facebook without paying to boost posts
Strategically Embracing Ignorance
For Twitter newbies: the #hashtag explained
My take: 3 ways Facebook's USERS are causing it's decline
When will they learn?


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Another 'Expert', only I'm not


My 3 Tips: How I maintain engagement on Facebook without paying to boost posts

Much is being written lately about the death of organic, non-paid reach and engagement on Facebook. And with good reason: Facebook has continually tweaked their algorithm, moving more and more towards restricting the reach of free content by brand pages and 'forcing' them to pay for ads.

As a Facebook user, I appreciate Zuckerberg's rationale (at least based on his public statements) that they're trying to protect users' experience by not having them bombarded by content from brands.

Strategically Embracing Ignorance

When I was about 27 years old, Someone told me about a local semi-pro football team that was holding tryouts. Now, I never played formal football at any level, just pickup games with friends. But I felt like I had a basic skill set for the position I wanted to play (receiver), was in decent shape, and I wanted to play BADLY.

I showed up for tryouts, and found that most of the guys were between 18-23, looking to hone their skills before trying out for college programs or possibly even a pro team. There were a few 'older' guys, but all of them had played for years, and just wanted to extend their opportunity to play a game they loved.

When will they learn?

I came into my own professionally in the late 90's and early 2000's. It was around that time that websites were really starting to take off, and the big questions being asked by business were:
  1. Should my business have a website?
  2. If we do, how will we monetize it?
  3. Who will build and manage it?
  4. Where will we find the budgetary and staffing resources for this?
In response, many so-called 'web experts' popped up, people claiming to be proficient in building "winning" websites with programming and design backgrounds.

3 Criteria for Your Social Media Spokesperson

One of the questions I hear being asked is "Who in our organization should handle our social media?" In my case, I usually hear this asked by those who aren't active in social media and are from small businesses and nonprofits. I have actually heard a number of people say things like, "I was thinking of having our intern launch our Facebook page/Twitter profile and get it started." Wow, bad idea.
Here are three key criteria I think you need to keep in mind when deciding who is going to handle your social media.

4 Rules of Successful Facebook Engagement

I've seen a number of lists recently which tell you what to do and not to do in social media. Many of them have been pretty good. And of those, quite a few have dealt with Facebook specifically.
In my work, Facebook is the primary social media tool we use (though we are also active onTwitter), and I've learned a few things that I thought I'd pass along to you. For the most part, I'm going to avoid most of the things you typically see on these lists, and deal with some I haven't seen much yet.

3 Reasons NOT to Use Social Media

Earlier today I read a post with18 reasons to use social media. This was geared towards small businesses specifically, but it got me thinking about why an organization might decide they should NOT use social media. I came up with the following three reasons.
1. Your rotary phone factory has all the business it can handle already.
Let's face it, if your business (of obsolete products, let's say) has no need whatsoever of new sales leads or prospects, then you do not need to get into social media.

Yes, there ARE social media experts, sort of

Over the last several months, I've seen the debate about whether or not social media experts really exist, or if they're more like space aliens - a fun story that most people don't really believe.
I'd like to address the myth of the social media expert. This post is really a response to another article I read earlier today. Inthat post, it was posited that there are very, very few that can claim that title. I especially liked this part: "Is 'social media expert' a stupid thing to call yourself?

Empire Avenue - waste of time?

If you have a blog, and have tried to connect it to yourEmpire Avenueprofile, then you know exactly what that line above is all about. But adding it gave me an opportunity to write a post about this fairly new social site. More specifically, I'm wondering how people would answer the question:
"What is the purpose of Empire Avenue?"
I mean, it's somewhat addicting because of the competitive element. And yes, it is a new way to build connections to people around common interests or communities.
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