I came into my own professionally in the late 90's and early 2000's. It was around that time that websites were really starting to take off, and the big questions being asked by business were:
- Should my business have a website?
- If we do, how will we monetize it?
- Who will build and manage it?
- Where will we find the budgetary and staffing resources for this?
In response, many so-called 'web experts' popped up, people claiming to be proficient in building "winning" websites with programming and design backgrounds.
One of the questions I hear being asked is "Who in our organization should handle our social media?" In my case, I usually hear this asked by those who aren't active in social media and are from small businesses and nonprofits. I have actually heard a number of people say things like, "I was thinking of having our intern launch our Facebook page/Twitter profile and get it started." Wow, bad idea.
Here are three key criteria I think you need to keep in mind when deciding who is going to handle your social media.
Better late than never, right?
Beginning my own blog has been on my mind for some time, but due a set of unfortunate personal circumstances, it had to be delayed for a while. Well it's a new year, and there's no time like the present.
What will this blog be about? Well, I'm glad you asked (I asked for you, in case you didn't). My professional focus is nonprofit, integrated multi-channel marketing and communications, so I guess it'll be about that stuff. I'm currently working as a social media specialist for a nonprofit, so there'll be a social media focus, at least for now.