Another 'Expert', only I'm not
Pat Rhoads - Nonprofit Marketing & Social Media Professional
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Recent Posts

My 3 Tips: How I maintain engagement on Facebook without paying to boost posts
Strategically Embracing Ignorance
For Twitter newbies: the #hashtag explained
My take: 3 ways Facebook's USERS are causing it's decline
When will they learn?


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Another 'Expert', only I'm not

nonprofit marketing & social media

My 3 Tips: How I maintain engagement on Facebook without paying to boost posts

Much is being written lately about the death of organic, non-paid reach and engagement on Facebook. And with good reason: Facebook has continually tweaked their algorithm, moving more and more towards restricting the reach of free content by brand pages and 'forcing' them to pay for ads.

As a Facebook user, I appreciate Zuckerberg's rationale (at least based on his public statements) that they're trying to protect users' experience by not having them bombarded by content from brands.

Strategically Embracing Ignorance

When I was about 27 years old, Someone told me about a local semi-pro football team that was holding tryouts. Now, I never played formal football at any level, just pickup games with friends. But I felt like I had a basic skill set for the position I wanted to play (receiver), was in decent shape, and I wanted to play BADLY.

I showed up for tryouts, and found that most of the guys were between 18-23, looking to hone their skills before trying out for college programs or possibly even a pro team. There were a few 'older' guys, but all of them had played for years, and just wanted to extend their opportunity to play a game they loved.

When will they learn?

I came into my own professionally in the late 90's and early 2000's. It was around that time that websites were really starting to take off, and the big questions being asked by business were:
  1. Should my business have a website?
  2. If we do, how will we monetize it?
  3. Who will build and manage it?
  4. Where will we find the budgetary and staffing resources for this?
In response, many so-called 'web experts' popped up, people claiming to be proficient in building "winning" websites with programming and design backgrounds.

3 Criteria for Your Social Media Spokesperson

One of the questions I hear being asked is "Who in our organization should handle our social media?" In my case, I usually hear this asked by those who aren't active in social media and are from small businesses and nonprofits. I have actually heard a number of people say things like, "I was thinking of having our intern launch our Facebook page/Twitter profile and get it started." Wow, bad idea.
Here are three key criteria I think you need to keep in mind when deciding who is going to handle your social media.

New Beginnings

Better late than never, right?
Beginning my own blog has been on my mind for some time, but due a set of unfortunate personal circumstances, it had to be delayed for a while. Well it's a new year, and there's no time like the present.
What will this blog be about? Well, I'm glad you asked (I asked for you, in case you didn't). My professional focus is nonprofit, integrated multi-channel marketing and communications, so I guess it'll be about that stuff. I'm currently working as a social media specialist for a nonprofit, so there'll be a social media focus, at least for now.
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